Setting a New Standard for Broadcasting
In a landscape filled with commercial radio stations, 92.1 Choice FM has embarked on an innovative journey to redefine what a radio station can be. Signing on as the region’s 24-hour-a-day radio station, Choice FM’s pioneering attitude ensures that it stands apart from the usual lineup of programming found in northern Uganda. This commitment to uniqueness is not just a marketing ploy; it’s an integral part of the station’s mission.
Celebrating Acholi Culture Through the Spoken Word
At the heart of 92.1 Choice FM is the realization that the spoken word is a vital component of the Acholi culture. This radio station was established with the intent to serve a general audience, accommodating various perspectives while focusing on the rich traditions of northern Uganda. By providing a platform that emphasizes local narratives and voices, Choice FM aims to elevate the standards of broadcasting.
Accessibility to All: The Radio Revolution
What makes radio an essential medium in Uganda is its accessibility. A radio set, often battery-operated and portable, is commonly found even in remote areas, making it an ideal means of communication, especially among those facing economic challenges. 92.1 Choice FM is mindful of this reality and aspires to offer listeners a quality alternative to burgeoning commercial stations. The goal is clear: to provide a broadcasting service that prioritizes community needs and fosters a sense of belonging.